The idea that every business in today’s world needs to have an online presence is no longer an idea, its fact. To remain relevant and competitive every company needs to be communicating to their customers and potential customers on a regular basis or run the risk of being forgotten.
A serious introduction to a serious issue facing many business owners today, however it isn’t all doom and gloom. In order to avoid being forgotten or having your voice drowned out by the crowd the answers are simple:
- If you have an online presence – Make better use out of it.
- If you don’t have an online presence – Create one.
Two further problems present themselves unfortunately, and these are:
- Cost – How would you afford to start or ramp up your online presence?
- Time – Where are you going to find the time to effectively maintain your new or improved online presence?
In the beginning phases (whether you are going to attempt this on your own or opt to hire a marketing agency to do this for you) it can be quite costly to set up your entire online presence. But the running costs once everything is set up and to your liking are very low when compared to any other sort of traditional marketing. But ask yourself this, why do it all at once? As the saying goes “Rome wasn’t built in a day” and this principle should be applied to your business as well..
A steady or staggered approach to building a presence online is not only cost effective but it is also a good way to ensure that the quality of the content you are putting out into the public is of a high standard.
Below is a high level overview example of the staggered approach. The objective of this diagram is not to tell you in which order to proceed when creating your online presence, but merely to demonstrate that you should start and finish one job/ platform at a time and only once you are completely happy with the results should you move on to the next job/ platform.
It is important to remember that once you have made the decision to create or improve your online presence, you have effectively decided to give your company a face-lift. You will want people to be looking at it and talking about it because of the time, skill and dedication that went into creating it, not because of mistakes or poor workmanship.
Finding the time to dedicate to creating or improving your online presence is not only important, it is imperative. This is one of the reasons why most business owners opt for retaining the services of an agency to assist them in this undertaking. However should you wish to try it out for yourself, below is a diagram of the thought process that you should be following. Again this image is not meant to tell you in which order to proceed, but rather to show you that only once you are completely happy with the content should you move on to the next task.
While having an online presence for your business is imperative, it doesn’t need to cost you and arm and a leg or take up too much of your already precious time. By simply implementing our staggered approach you should notice that not only is the quality of your content increasing but also that the time taken per task decreases as you get used to this system of approach. And it goes without saying that if you have increased quality and saved time, you have also saved money.
We would love to hear how this approach is working for you, so please let us know by leaving a comment here or on our various social media platforms below: