Email marketing is still an effective way of reaching your customers and keeping your business on the forefront of their minds. While we adamantly believe that email marketing should not be a stand alone communications channel and should instead form part of an overall Lead Nurturing strategy, it does sometimes help to focus on growing your mailing lists so as to increase the number of people you are talking to.
Our team has laid out three quick and easy ways of growing your database (while keeping activity going on your social media and website platforms).
- Create an incentive
Your business has a wealth of knowledge to share so why not consider creating your own white paper? Once you have your master piece nailed down offer it to visitors on your website and social media as a free download with the first set being… you guessed it, signing up to your mailing list.
- Make use of a light-box
Nope, not the electrical wall fitting, the subscription popup box that appears on your website at a set interval. These are particularly effective as they can be set to darken the entire website while only displaying the signup feature (hence the name “Light-box”).
- Facebook buttons
Making use of Facebook’s built in call-to-action features on your business’s page is an extremely popular way of pushing visitors to your website where they would be able to engage with your subscription procedures. These are easy to use and completely free of charge.
Should you need any assistance with setting up or increasing the sizes of your mailing lists please contact us here or on any of our social media platforms below. We’re here to help you succeed, and would love to answer any questions you might have while getting started.