By now we should know that social media marketing is the most popular and most cost effective means of communicating your brand message to your target audience. The problem here is that, every other company knows this as well. So how do you ensure that your audience gets the opportunity to read your posts?
How do you fight your way through the noise when there are an average two millions blogs being published and promoted on social networks every single day?
Apart from the tips and tricks we discussed in a previous blog entitled “The sure-fire way to counter the decline of your Organic Reach on Facebook” the answer is simple, E-mail marketing.
Let’s face it; unless you have a dedicated team handling when, where and how you communicate online, the likelihood of your message getting “lost in the crowd” is a very strong one.
The numbers paint the picture worldwide, market research firm The Radicati Group forecasts the email audience will grow from 3.9 billion users this year to 4.9 billion users by 2017 and, further research shows that 91% of consumers reported checking their email at least once a day. Putting a number value to these stats shows us that for every $1 spent, $44.25 is the average return on an email marketing investment.
Email marketing also gives you incredible power and control over how your brand comes across to the reader, when you think “email” you no longer have to think of traits such as “bland”, “boring”, “text heavy” etc… with modern technology improving the way it is, nearly every aspect of your newsletter is customisable. When we think “email” traits such as “exciting”, “interactive”, “engaging”,” thought and action provoking” come to mind.
A very good question to ask yourself is, if you are able to customise your newsletter surely it makes sense to do the same with your database? After all, every customer of your company is an individual, with their on likes and dislikes. CRM systems now give you the ability to segment your contacts meaning that, you have even greater power over what, where and how you tell certain groups of people because you are able to send different mails, to different people, with the same message, but worded, structured or designed a different way based on how their past behaviour or even their geographic location and the industry that they are in.
If you think your business would benefit from an email marketing campaign, not only are you right but, we would love to get in touch. Please feel free to contact us here or on our various social media networks below.