Social media has changed the way South Africans use the internet. While the likes of Facebook and Twitter were initially slow on the uptake in the country, the past several years have seen a shift in how people use the platforms. So how does this impact a digital marketing plan? According to the most recent figures from World Wide Worx, there are approximately 13-million active South African Facebook users, 7.4-million Twitter users, 8.28-million YouTube users, and 2.68-million Instagram users. And just to clarify, an active user is defined as someone who has used their profile at least once in a 30-day period. While this mightRead More →