Tag: online marketing

There are millions of articles, blogs, adverts and posts published every single day. The world of both traditional marketing as well as online marketing is chaotic, to say the least. The goal of any online marketing strategy should not be…

Let’s be frank, in any first world country if you asked this question it would be answered with puzzled faces, raised eyebrows and dismay. Not because the answer is complicated but because the answer is so straight forward that the…

In recent weeks there have been a number of articles written by both research companies and economists painting a bleak picture of the South African economy. With so many jobs being lost in the media industry alone some are now…

By now we should know that social media marketing is the most popular and most cost effective means of communicating your brand message to your target audience. The problem here is that, every other company knows this as well. So…

By far the most important tool being used by companies to generate more online traffic and engagement for their business and brands is blogging. The growth in this facet of digital marketing has been exponential in the last few years.…

In the third edition of our “What not to do on Social Media” series, we would like to focus on a human behavioral trait which is becoming more common on social media platforms, but is possibly also the trait we…

Our blog from last week “Don’t be afraid to ask for help” was all about online help  where we thought it apt to do our bit to help our subscribers. There are some misconceptions that we here at AOM have…

Part two in our series of five: “What NOT to do when using Social Media for business” In a vast, ever expanding world of social media and online marketing the problem a lot of people face when asked to handle…

Almost every person in South Africa is subject to some form of conventional marketing every day. Be it, street pole adverts, billboards, flyers, radio adverts and a few others. But as a business owner how do you quantify who has seen…