Tag: Metrics

This weekend provided one of the greatest upsets in Rugby union history. Japan beat the 2 time world cup winners, the Springboks. The odds were heavily stacked against Japan and many of the people who bet on Japan to win…

As with anything in life and business, sometimes things just don’t go the way you would have planned. There are a multitude of reasons, sometimes, financial, sometimes accidents, mistakes and all the other reasons. It doesn’t mean you give up…

When looking at a high level overview, the social media landscape and its uses for business, you are able to separate people into two separate categories and for the purpose of this blog we will label them as follows: The…

Let’s be frank, in any first world country if you asked this question it would be answered with puzzled faces, raised eyebrows and dismay. Not because the answer is complicated but because the answer is so straight forward that the…

There are so many things to consider when it comes to your Digital Marketing. The goal post seems to change on a regular basis and keeping up with new adaptions or new “thinking” seems to be never ending. There are…

In recent weeks there have been a number of articles written by both research companies and economists painting a bleak picture of the South African economy. With so many jobs being lost in the media industry alone some are now…

This is an imperative function that has to take place in any business and at times is the most daunting and complicated of all. If you get the metrics wrong it could have a hugely detrimental effect on business, get…

Almost every person in South Africa is subject to some form of conventional marketing every day. Be it, street pole adverts, billboards, flyers, radio adverts and a few others. But as a business owner how do you quantify who has seen…