Tag: Digital Marketing

This is one of those chicken and egg kind of arguments. But instead of asking which one came first, people are trying to figure out which one is better – digital or traditional? Truth be told, there is no ‘one-size-fits-all’…

Creating a digital marketing plan for 2017

Awareness around the digitalisation of business has picked up momentum in South Africa during the second half of this year. And while it has not yet reached the level of more developed countries, local businesses are certainly gearing up to…

With an ever changing digital landscape, it can seem quite daunting when considering a digital media strategy. First you have to consider all the website designs, SEO and CRM aspects then you have the social media aspect to consider. It…

At the start of the New Year one of our writers gave us his “what to look out for in 2015” list. So far he is on the money. One of his points was, “keep an eye on e-commerce in…

Our team was having a conversation about brand awareness this week. What makes a good brand? What instils a desire or need for that brand? How much are people willing to spend on a brand? These are all relevant questions…

Digital marketing is most certainly gaining traction here is South Africa. It will not be long before all individuals and business start realising all the benefits that digital marketing can bring to a company. In our previous blogs, which you can…

With the financial year end just around the corner, most business is in auditing mode. Be it financials, systems audits or stock takes, this is usually the time of year for the “business spring cleaning” to be done. Auditing is…

Here at AOM we pride ourselves on staying up to date and at the forefront of current social media trends. In order for us to do this we have to do a lot of research (which for us is brilliant.) We…

Recapping 2014 in a nutshell is no easy task, it’s been a very busy and exciting year in our industry, but that is to be expected when considering that social media and the implementation of inbound marketing techniques continues to…

Most people have heard of Mr. Santa Clause. He is an entity that brings joy to millions of children every year. This is obviously a hypothetical blog based on a myth some of us have grown up with. Come a…