In a country where the idea of using social media for business is still fairly new (as opposed to it being at the forefront of most marketers minds in Europe and the USA) it sometimes seems too big of an ask to create and promote your company, product or service online. Especially when your competitor is a major player in your target market and even more so when the same competitor has an over whelming amount of Likes on Facebook or Fans on Twitter.
Social Media has become the modern day version of “Word of Mouth” and the most common solution to the above problem is to “Buy” likes or followers. But, is this truly a solution? Yes, sure you will go from 0 fans to a potential 100 000 fans overnight but the draw-back is that not all (if any) of those fans are real live, breathing people and therein lies the problem.
It has become big business for companies to set up ghost profiles and use them to inflate a company’s fan base (at a cost of course). But all this does is nullify your attempts at organic (unpaid) growth which, let’s be honest is the whole point of online marketing to begin with.
Not only can fake fans not share your content, but they cannot refer friends to your page and assist in spreading your overall reach (audience) that you would like to market to.
Real people make a good social media presence, real people engage and if you have a good engagement rate on your page, post or profile then more (real) people will notice you and potentially buy from you.
Try not concern yourself with how many fans or followers your competitor has and certainly don’t consider buying fake likes (no matter how convincing they may be that they are not fake). Social media is for real people, interested and engaged people and real people can smell a fake fan base a mile away. Who would want to click “Like” or “Follow” on a page that has been designed to make you think that it is bigger than it really is?
Instead, take the time to speak and most importantly, listen to your audience. Make your page a place where your audience can learn something new, not only about your company but your industry as a whole.
Lastly, avoid over self-promotion. Long gone are the days where companies could force content down an audience’s throat and expect them to buy with no questions asked. Social media and indeed online marketing as a whole has become one big conversation.
The better you get at being a part of the conversation the better you will perform. And in no time at all that dreaded fan base that you were concerned about will increase – that’s a promise.