Digital marketing in 2016 – Here is what you should try

Digital marketing in 2016 – here is what you should try

Firstly, we would like to welcome you to the New Year; our wish is that only success follows you as you move forward towards achieving your digital marketing goals in 2016.

Digital marketing in 2016 – here is what you should try

The year that lies before you is one of countless possibilities and endless ways to make your digital marketing performance stand out from your competitors. Our aim is to guide you through the many ways in which this can be done.

To start off the new year we have created a list of 3 creative tips and trick you can implement and as always should you need any assistance our team is ready and waiting to assist you.

Make use of Facebook’s new targeting tools

Facebook recently rolled out new communication tools that allow Facebook pages to learn more about the people they are communicating with. At the same time, page owners can begin to add keywords along with notes to tag the users they are connecting with.

By making use of these new tools businesses can improve the targeting of their ads in relation to the content a user might be interested in. Instead of mass targeting certain demographics based on broad interests, you will be able to offer a more personal experience based on the interactions they’ve had with your company or even one of your followers.

Start an employee advocacy campaign

The generally accepted concept of online marketing is to create and distribute relevant and exciting content to an audience so as to create, engagement, increase reach and to generate awareness around your product/ service offering.

But what most companies overlook is the vast resources they have in terms of brand ambassadors within their own employee bases. Yes, we are talking about Internal Communications.

It is far more cost effective and streamlined to talk to your internal audience than it is to attempt a new conversation with your external target market – and who is better at promoting your product or service than your own team that works with it everyday?

Make the most of images Twitter

Twitter is one of the most powerful platforms in the world and yet in South Africa it is still grossly under used in the business landscape.

While Twitter began as an all-text platform the recent announcement that the social network has improved the way images are displayed by uncropping photos that are posted. This means that your followers can enjoy your visual content they way you intended instead of them having to click on the actual image in order to expand it first.

This also means that you as the business owner can now make use of the graphics that you have been using on your website, mailers and other platforms. And in so doing improve the way you engage with your followers.

By implementing all (or even just one) of the above mentioned ideas we are sure that you will start the new year off with a bang – and your audience will love you for it!

If you would like any further information or if you are interested in letting AOM assist with your marketing functions please contact us here or on any of our social media platforms below.