Digital Marketing awareness is steadily increasing in South Africa. Most companies have realised the exponential benefits of having digital marketing campaigns and a social media presence too. The migration has begun and not having a Digital Marketing plan could see your company getting left behind.
If you, your business or brand already has Social Media presence (Facebook, Twitter, LinkedIn etc…), then give yourself a pat on the back, If not, why not?
Question is: Why spend money on Social Media? Why spend money on Online Marketing? What are the benefits to you, your business or brand? Most importantly, how would spending money on these activities benefit your bottom line?
Why spend money on Social Media?
The importance of social media is no longer up for debate. The power of social media has been realised by businesses across the globe and has been integrated into marketing and PR mixes. In a recent ‘Social Media Examiner’s’ End of Year Report, marketers now place very high value on social media marketing:
- 86% of marketers stated that social media is important for their business.
- 89% of marketers stated that increased exposure was the number one benefit of social media marketing.
Social media must work hand-in-hand with all other marketing and PR initiatives. This will lead to your ultimate success. These can include:
- Customer Relationship Management (CRM)
- Search Engine Optimization (SEO)
- Online ads (Google Adwords)
- Lead Nurturing
What are the benefits to you, your business or brand?
These are the definitive benefits of social media marketing:
- Increased exposure
- Increased traffic
- Developed loyal fans
- Generated leads
- Improved search ranking
- Growing buyer/ supplier partnerships
- Reduced marketing expenses
- Improved sales
- Provided marketplace insight
A strategic approach has been used with regard to the use of online marketing. This has significant implications:
Businesses that implement social media strategies are more satisfied with the end result than their ad hoc counterparts and these businesses are more likely to anticipate revenue growth.
What impact will it have on your bottom line?
Making social media a priority for your business will allow your business to:
- Be discovered – brand exposure
- Establish a stronger brand – brand loyalty
- Boost sales
- Interact and receive valuable customer feedback
- Free advertising: word-of-mouth-marketing
Decide on how you would like to market your business online, focus on concepts, implementation, time frames, the “look and feel” of your business online and the online experience you’d like your viewers to have.
Consider all your options, for example, which social media platforms are more pertinent to your prospective clients? Will SMS marketing perhaps be more beneficial than online newsletters?
Formulate your digital marketing strategy and implement realistic, attainable goals.
Be patient, it takes time to gain good traction and allow people to get to know your business.
If you would like to find out more about social media and digital marketing we have numerous blogs that highlight the value and benefits of Digital Marketing that can be viewed here.
For more information or to see how the AOM team can assist you with your own social media marketing please contact us here or on any of our social media platforms below.