Category: AOM Blog

      Create professionally-designed and effective email marketing campaigns to grow your business. An astounding 1,876 companies across 43 different marketing categories, including SEO, social, video marketing, sales enablement, mobile analytics, and dozens more exist according to a recent…

Using social for digital campaigns

Social media has changed the way South Africans use the internet. While the likes of Facebook and Twitter were initially slow on the uptake in the country, the past several years have seen a shift in how people use the…

This is one of those chicken and egg kind of arguments. But instead of asking which one came first, people are trying to figure out which one is better – digital or traditional? Truth be told, there is no ‘one-size-fits-all’…

Digital Marketing Trendspotting - Anderson Online Marketing

With just a few weeks to go until the end of 2016, it is time to identify a few trends that digital marketers need to be aware of for the coming months. After all, if what has happened in the…

Creating a digital marketing plan for 2017

Awareness around the digitalisation of business has picked up momentum in South Africa during the second half of this year. And while it has not yet reached the level of more developed countries, local businesses are certainly gearing up to…

Want to grow your mailing lists? Here are 3 tips to get you started

Email marketing is still an effective way of reaching your customers and keeping your business on the forefront of their minds. While we adamantly believe that email marketing should not be a stand alone communications channel and should instead form…

Order of Tweets Twitter

Twitter’s fame was largely built around the fact that it was a micro-blogging service, fast information in bite size chucks updating every second, enough news to fill even the broadest minds. We thought it couldn’t get better than that until…

Managing your brand reputation online

After last week’s sensational info-graphic you’re on your way to your fully fledged social media strategy and integration. This week, we discuss how you’ll keep going from strength to strength and how to keep your brand strong by managing your brand…

AOM Social Media Strategy Guideline - FREE

Let’s face it – Adapting to change is scary, especially when it involves taking your business online for the first time. However in today’s business landscape not having a digital presence is just not an option anymore and, creating a…

4 Essentials for building your brand on social media

Firstly, you need to know what you’d like to achieve when it comes to your business social media. Do you want to increase your followers? Encourage them to use your services or products? No matter what your aims on social…