The New Year resolutions are bound to be plentiful this time of year and so they should be. There is always a lot to be achieved in a year and new goals and targets to be met. We are always striving to make this year better than the last and we think that it is imperative, be it in a business or personal sphere.
The importance of improvement cannot ever be understated. No one achieves by standing still, by not adapting to an ever changing environment. Can you imagine a world without mobile phones anymore? Didn’t think so. How about a world without the Internet? Didn’t think so either.
We find it amusing at how powerful these tools are yet people still take them for granted. Can you imagine a business not having a website? We say that would be business suicide. Yet still people believe that a website designed in the early 2000’s is sufficient for moving them forward. They strive for achievement and improvement but let two of the biggest tools go a begging because they have become accustomed and complacent about their power and reach.
We understand there is a lot to do, so much to consider and getting back to work can be a slog at this time. So much lies ahead of all of us this year and all you have to do is realise it. Aim for improvement and understanding. Our challenge to you is to improve your knowledge of the social media platforms you are using. Seek help or advice if necessary. Don’t settle for mediocrity. There is much we can learn just by listening.
Consider your budget. Annual budgets will need to be submitted very soon, if not done so already. Consider the cost of your marketing for the next financial year. Ask yourself if you really are getting what you deserve in terms of value for money. If not, find alternatives, if you don’t find an alternative, create one. Long gone are the days when the big corporates where the only business’ that could “afford” good marketing.
Improve your digital presence. Set yourself a goal to attain in four months and achieve it, then do it again. No if’s and but’s just get on with it. Motivate yourself to move forward with your digital marketing, this will be the year to improve.
Look ahead to all that you can achieve this year, all which can be improved on in the coming months. Aim for success and achievement. You and your business deserve to be a success. Use the tools at hand, consider your digital marketing very seriously, not many people are without access to the internet and mobile phones anymore.