The pace of innovation and number of resources available to marketers today is nothing short of incredible.

An astounding 1,876 companies across 43 different marketing categories, including SEO, social, video marketing, sales enablement, mobile analytics, and dozens more exist according to a recent “supergraphic” from VentureBeat. What’s more, many of the categories didn’t exist in the report just one year earlier. But, just one category continues to persist over time: email marketing. The reason is clear–for ten years in a row, email is the category generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI and gives marketers the broadest reach of all the channels available to them. Despite the plethora of tools available to marketers,Read More →