Digital marketing is the most rapidly evolving point of business these days. Every day brings about a change in theory, outlook and even strategies change regularly. Already the amount of data being consumed on the various digital platforms is exponential; a quick look at twitter will reinforce this. We have huge amounts of data being consumed and when practicing digital marketing, your business will be putting its own data out too. We can agree, that is a lot of data. The simple solution for this is to create a database. Or is it that simple? Your company may or may not have a database systemRead More →