You’ve made it through the year, your social media activities have been paying off but what now? What happens to your reach when you close up shop for the festive season?
You shouldn’t have to worry about things happening on your social media profiles while you are on holiday. So, to ensure that you are able to relax completely we have outlined two things to try before you go away for your well-deserved break.
In this industry the saying goes that “Content is King” and making sure your site is constantly being updated with fresh articles, images or videos is paramount in order to avoid your readers getting bored. A saying that gets used a lot in our team is “A bored reader is a lost customer”.
Most blogging platforms have built-in functions which enable you to write your posts well in advance and schedule when you would like it to automatically publish the content. This is a very handy tool to have when you know that you will not be around to dedicate as much time as you would normally have to put content out for your audience to consume.
Scheduled posts/ linked accounts
The hard fact is that social media never takes a break, simply writing and scheduling your future blogs isn’t enough to ensure your traction remains unscathed while you are away during the festive season and as such, the rules of inbound marketing still apply:
- Your audience needs to be made aware that there is fresh content for them to digest. The same audience then needs to be directed to the new content – in other words funneled onto your website.
Facebook has had its function for scheduling posts running for some time now and it’s a pretty nifty tool to use in cases such as holiday seasons. You are also able to link your Facebook and Twitter profiles meaning that what gets posted on the one platform will be mirrored on the other.
We must caution you however that this is only intended as a temporary solution and is not meant to be used indefinitely, reason being, your readers don’t want to see the same content on different platforms all the time. There are also huge differences in character limits between Facebook posts (63 206) and Twitter (140), so crafting your future posts does need a lot of thought.
With the above tips added to your mental social media toolbox you can comfortably create and schedule your future online activity, knowing that your business’ online momentum will continue unhindered while you rejuvenate your senses on your well-earned break.